Roku Making It Easier To Find Signs of Live Streaming Channels
Live TV Zone provides quick access to vMVPDs
Roku, noting demand for live programming including news on its platform, said it has added a Live TV Zone to the menu on its devices.
The Live TV Zone offers viewers access to more than 200 free live linear television channels through its Live TV Channel Guide. The channels span a range of genres, including news, sports, lifestyle, family and kids.
Roku noted that one of its recent survey found that 61% of users without traditional pay TV still watch live news multiple times a week.
Also: Roku Expands Live TV Channel Guide with Addition of Premium and OTA Channels
“This update will give users direct access to live entertainment in just a few clicks,” Roku said.
The Live TV Zone also provides easy access to the virtual MVPDs some viewers use as a substitute for cable, including Hulu, fuboTV, Philo, Slight and YouTube TV.
The moves come against a bigger picture at Roku in which another stock analyst warned that Roku faces too much competition. Roku also announced that one of its key executives, Scott Rosenberg, senior VP and general manager of Roku’s platform business, will be leaving the company this spring. ■
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.