Roku Expands Live TV Channel Guide with Addition of Premium and OTA Channels
OTT company seeking to create a free-to-consumer version of the pay TV experience
After creating a live/linear program guide option full of free live-streamed channels last month, Roku announced today that its adding premium networks and OTT channels to the mix.
Also read: It’s Alive! Roku Channel Expands to More Than 100 Live Linear Channels
Starting Monday, if you’re a subscriber to HBO, Cinemax, Showtime, Starz or Epic through the Roku Channel, channels from those premium networks will show up in your Roku live/linear program grid.
Likewise, if you have an over-the-air antenna connected to your TV, your OTA channels will also show up in the guide.
As not exactly free pay TV yet. But as more and more media companies shift the crown jewels of their media networks to the free-to-consumer annexes found on AVOD services like the Roku Channels, it’s becoming a better and better simulation.
Here’s a list of channels already included in Roku’s Live TV Channel Guide:
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Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!