Raycom Media Promotes Three

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Lee Coble, director of marketing, for Raycom Media, has been named VP or marketing, charged with developing cross-platform marketing as Raycom remakes itself from a local "broadcast" company to a "local multiplatform content and marketing company."

Jamie Sawyer, director of social media for the company, has been named VP, digital marketing.

In addition, Henry Yates, who has headed up the creation of automotive and health category sales teams, has been named VP of digital revenue.

Raycom owns and/or operators 62 TV stations.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.