The return of the NBA drew double the viewership games on TNT had been drawing before the COVID-19 pandemic shut down live sports.
Thursday night’s doubleheader drew an average of 3.4 million viewers, up 109% from the average viewership this season before the stoppage.
Viewing peaked at 9:45 p.m.-10 p.m. ET during the second game of the double header when 4.1 million people watched the L.A. Lakers and L.A. Clippers.
The first game featured the Utah Jazz and the New Orleans Pelicans.
Turner Sports’ Inside the NBA racked up its highest viewership since the start of the 2018-19 season, averaging 1.3 million viewers. That’s up 101% from earlier telecasts this season.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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