PTCShifts '$#*! My Dad Says' Campaign to Local Stations

The Parents Television Council is taking its campaign against CBS's new show, $#*! My Dad Says, to the local level.

It had been
targeting national advertisers--a spokesperson said it has contacted
over 300 advertisers--but said Tuesday that it would shift the campaign
to "grassroots activists" who will " take their
concerns directly to their hometown CBS affiliates and each affiliate's
local advertisers."

PTC President
Tim winter says that PTC members will keep track of the local
advertisers in the show and get in their faces over that decision.

CBS has
said that the show "will in no way be indecent and will adhere to all
CBS standards," adding that: "Parents who choose to do so will find the
show can easily be blocked using their V-Chip."

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.