Primetime Ratings Thursday: ABC Wins With NFL Draft
Draft telecast down considerably from last year’s NFL event
ABC had the winning score in Thursday prime, thanks to the NFL draft. ABC scored a 1.0 in viewers 18-49, per the Nielsen overnights, and a 7 share, well ahead of the 0.4/3 put up by both CBS and NBC.
ABC had the draft on across primetime. Last year’s NFL draft got a 1.6 and a 7 share.
CBS had Young Sheldon up 17% to 0.7 and United States of Al at a flat 0.5. Mom got a 0.5 and B Positive a 0.4, both off a tenth. A Clarice rerun closed out prime.
NBC had two hours of Manifest down 20% to 0.4 and a Law & Order: SVU rerun.
Univision did a 0.4/2 and Telemundo a 0.2/2.
On Univision it was Disenando Tu Amor at 0.4, Te Acuerdas De Mi at 0.4 and La Hija Del Embajador at 0.3, all three flat.
Telemundo had Exatlon Estados Unidos at a flat 0.3, La Suerte De Loli level at 0.2 and Buscando A Frida up 50% to 0.3.
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Fox did a 0.2/1. A Name That Tune rerun led into Last Man Standing, which was off 40% for a 0.3. Sketch special Let’s Be Real got a 0.2.
The CW scored a 0.1/1. Special William & Kate’s Royal Anniversary did a 0.1 and led into a rerun of Harry & Meghan’s American Dream.
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.