ABC Family’s Pretty Little Liars Halloween special Tuesday night scared up 2.8 million viewers and drew major social media activity.
The Oct. 23 special also set viewership records for the network’s annual “13 Nights of Halloween” programming stunt among adults 18 to34 (1.2 million), women 18 to 34 (956,000), persons 18 to 49 (1.5 million), women 18 to 49 (1.2 million), viewers 12 to 34 (2.1 million) and females 12 to 34 (1.8 million), according to network executives.
In addition, Pretty Little Liars special garnered more than 610,000 tweets and was the second “most social” TV series episode on record, drawing 432,948 unique tweeters, according to SocialGuide.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.