Viacom’s Pluto TV on Wednesday launched new channels from CBS Interactive as Viacom and CBS get closer to completing their merger.
One new channel feature entertainment news from CBS’s ET Live streaming service. Pluto TV users will also get access to local news in New York and Los Angeles from CBSN.
Pluto TV already carried channels featuring national news from CBSN and tech news from CNET.
“CBS Interactive has long been an integral partner for Pluto TV. We are excited to continue to grow this relationship and extend new value to the Pluto TV audience together,” said Jeff Shultz, executive VP and chief business officer at Pluto TV.
Joe Ianniello, acting CEO of CBS, announced that Pluto TV would be adding channels from CBS during CBS’s earnings call on Tuesday.
"In addition to our previously launched CBSN and CNET channels on Pluto TV, we're thrilled to be bringing more of our ad-supported streaming channels to the platform with today's launch of our entertainment news channel, ET Live, and CBSN's local news channels for New York and Los Angeles," said Sarah Jeon, executive VP, business development at CBS Interactive.
The new programming and channel collaboration with CBS Interactive will join Pluto TV’s 200+ live, linear, curated channels and thousands of movies on demand from major studios, networks, publishers and digital media companies.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.