If a new Pew Research study is any indication, broadband deployment is key to friendship as well as entrepreneurship.
A just-released study of 1,060 teens ages 13-17 found that a majority (57%) had made a friend online, with 29% saying they had made almost a half-dozen friends. Not surprisingly, the majority of those friendships (64%) started on social media sites, though gaming was a big draw for boys.
But as the Las Vegas business community likes to brag about its city, what happens online tends to remain online. Only 20% of online teens said they have met their online friend(s) in person.
The survey found boys were more likely to make online friends than girls (61% vs. 52%). But girls were more likely to find their friends on social media (78%) than boys (52%). Boys tend to meet their friends gaming (57%), while relatively few girls (13%) do so.
On the other hand, 84% of boys said they played online games compared with 59% of girls.
“Teens still spend substantial amounts of time with friends in-person, especially at school,” said Amanda Lenhart, associate director for research at the Pew Research Center and lead author of the report. “But mobile phones, social media and, for boys, online video gaming have become deeply enmeshed in creating and maintaining teen friendships."
In fact, the study found that while only 25% said they interacted in person with their friends on a daily basis, 55% said they did so via texting, 27% said they IM'd friends daily, and 23% said they met up on social media sites.
The study found some downsides to all that sharing. Among those findings:
-- 88% of teen social media users believe people share too much information about themselves on social media;
-- 42% have had someone post things on social media about them that they cannot change or control;
-- 21% report feeling worse about their own life because of what they see from other friends on social media;
-- 40% report feeling pressure to post only content that makes them look good to others; and
-- 39% say they feel pressure to post content that will be popular and get lots of comments or likes."
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.