Television production company Obsession Media will partner with motorsports brand SpeedSport magazine to rev up this spring a new motorsports-focused free ad-supported streaming TV (FAST) channel that will deliver both live and library content.
Speed Sport 1, the new FAST channel, will feature more than 400 live events and thousands of live hours of motorsports content, according to network officials. Obsession Media was founded by CEO Nick Rhodes and outdoor media veteran John West, with outdoor media entrepreneur Roger Werner serving as investor and adviser. Former MAVTV Motorsports Network president Dan Teitscheid has signed on as Speed Sport1 president and general manager.
Obsession Media previously launched the FAST service Outdoor America.
"Speed Sport 1 will feature over 400 live US and International racing events as its core programming, but will also deliver racing news and information, racing history programs, and behind-the-scenes coverage of teams and events," Rhodes told Multichannel News. “We’re excited to build on the success of Outdoor America and partner with the expert editorial voice of SpeedSport magazine. We want to be clear to distributors, advertisers and fans, this is not a content library acquisition, we are bringing back a live channel dedicated to motorsports.” ■
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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