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Nick Ups Two Marketing Execs

Nickelodeon Tuesday announced the promotions of Karen Driscoll and Lauren Elchoness.

Driscoll was elevated to senior vice president, marketing and strategic planning, from VP, Nickelodeon brand marketing.

In her new role, she will direct brand management of Nickelodeon and Nick Jr. brands; oversee all network advertising; and be responsible for implementing long-term strategic marketing initiatives to support TV-show launches, network events, consumer-product programs and third-party promotions and partnerships.

And Elchoness was promoted to VP, on-air and off-channel promotions marketing, from senior director.

She will maintain responsibility for strategic development, positioning and execution of all Nickelodeon on- and off-channel promotions, as well as directing and overseeing ad-sales promotions-marketing efforts and creating customized opportunities and pitches for clients.

Driscoll and Elchoness report to executive VP of marketing and worldwide promotions Pam Kaufman.