Nick Gets Game On With Verizon FiOS

Verizon FiOS TV subscribers can now play SpongeBob SquarePants-branded
games on their TV screens while watching Nickelodeon programming as
part of an agreement between the telco and the kids-targeted network.

The new Verizon FiOS widget allows subscribers with both Verizon FiOS TV and Internet services the opportunity to access four games based on Nickelodeon's popular animated series that can be downloaded for free, said executives.

Subscribers can access the free widget by tuning in to Nickelodeon or Nicktoons and clicking the "FiOS TV" button on the remote control when the interactive bug appears. Once opened, the games appear on the left-hand side of the screen and customers can choose from the list.

Customers can also play the games any time by clicking on the "Widgets" button on the FiOS TV remote control, selecting "FiOS TV Widgets" and selecting the Nick Games icon under the featured category. The four games include Build-a-Bob, which allows viewers to create their own new and unique SpongeBob characters; SpongeBob ShufflePants, a puzzle game; Under My Rock, a image matching game; and X Marks the Spot, a nautical Tic-Tac-Toe game.

All game play is controlled using the directional keys on the FiOS TV remote.

"Verizon's advanced networks deliver the connected technologies that have become essential to people's lives," said Terry Denson, vice president of content and programming for Verizon in a statement. "We are excited to partner with Nickelodeon and offer the first branded kids games, exclusive to FiOS TV customers."

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.