BET’s The New Edition Story hit the right notes with viewers, averaging 4.2 million viewers in its Thursday night finale on the network and averaging over 4 million viewers for its three-night run.
The finale of the six-hour miniseries, which followed the lives of the members of the classic R&B group New Edition, matched the 4.2 million viewers that tuned into the Tuesday night’s series opener. Wednesday night’s episode two averaged 3.9 viewers, according to Nielsen.
The series also dominated social media, averaging the most social media interactions on television during its three-night run. Last night’s episode drew 2.3 million Facebook and Twitter posts from 975,000 unique accounts, according to Nielsen.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.