`The New Edition Story’ Finale Draws 4.2 million Viewers

By R. Thomas Umstead
published

BET’s The New Edition Story hit the right notes with viewers, averaging 4.2 million viewers in its Thursday night finale on the network and averaging over 4 million viewers for its three-night run.

The finale of the six-hour miniseries, which followed the lives of the members of the classic R&B group New Edition, matched the 4.2 million viewers that tuned into the Tuesday night’s series opener. Wednesday night’s episode two averaged 3.9 viewers, according to Nielsen.

The series also dominated social media, averaging the most social media interactions on television during its three-night run. Last night’s episode drew 2.3 million Facebook and Twitter posts from 975,000 unique accounts, according to Nielsen.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.