National Lacrosse League Goes OTT With Sportsrocket

The National Lacrosse League is going over-the-top with a video platform facilitated by Sportsrocket.

Sportsrocket, run by Classic Sports Network and College Sports Television founder Brian Bedol, will help the NLL engage fans with streaming, video on demand, social highlights and video sharing from its games.

“In partnering with Sportsrocket, we’re investing in the future of sports entertainment,” said Nick Sakiewicz, commissioner of the National Lacrosse League, which consists of nine U.S. and Canadian franchises. “The last decade has seen a strong, transformative shift in the way fans are tuning in to watch games, highlights, sports analysis and other video on-demand content. By providing a digital platform that dedicates itself so strongly to the consumer experience, we’ll be able to provide our fans with the most action-packed, accessible and engaging content of the box lacrosse world.”

The new OTT platform will offer three subscription tiers that go on sale Tuesday.


Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.