MTV To Stream Jonas Brothers Footage

By R. Thomas Umstead
published

Can’t get enough of the Jonas Brothers? MTV Friday will provide live online streaming coverage of the pop music trio leading up to the band’s New York City concert on Saturday, Aug. 9.

For six hours beginning at 4 p.m. on Friday Aug. 8, and for eight hours starting at noon the next day, MTV will chronicle every move of the Jonas Brothers live online at jonasbros.mtv.com as they prepare for their show at Madison Square Garden, part of a multi-city promotional for their upcoming album A Little Bit Longer, said the network.

In addition to the live video streams, MTV will be live-blogging all the goings-on behind the scenes, from 3 p.m. to midnight ET Friday and from 8 a.m. to midnight ET on Saturday.

MTV will recap the best moments from the live online feed and provide exclusive footage during two, 30-minute Jonas Brothers: Live & Mobile specials on Saturday at 2 p.m. and 10 p.m.

In addition, viewers can catch up with the trio during commercial breaks at least twice per hour on MTV during the hours the site is streaming, said the network.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.