MTV opened its glitzy upfront presentation in New York early Thursday evening by recognizing the death of musical icon Prince.
Viacom Music and Entertainment Group president Doug Herzog addressed the large crowd of advertisers and journalists by praising the life and work of Prince, who died suddenly Thursday at the age of 57.
Describing himself as MTV’s oldest employee and its biggest Prince fan, Herzog said the network couldn’t start its upfront without acknowledging the unimaginable passing of “one of the greatest artists in music history.”
He added that Prince had been synonymous with MTV since the very beginning of both MTV and his career. “Even though we’re still processing the news and remembering the enormity of his legacy, I think it’s clear to remember what he was - -a once in a lifetime artist whose music touched all of us and will be missed dearly by everyone around the world,” Herzog said.
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