Opponents of President Donald Trump's cabinet picks continue to translate that opposition into ad dollars for cable operators.
PCCC, Allied Progress Action and Demand Progress Action have launched a six-figure ad buy on MSNBC, CNN and Fox News targeting Treasury nominee Steve Mnuchin.
The ads will air in various markets in Florida, Missouri, Colorado, Delaware, Virginia, Arizona, Nevada, Iowa and Washington, D.C.
The first flight of the ad aired only in Arizona, Nevada, Iowa and D.C. last week.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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