McCain Releases Own "3 a.m. Phone Call" TV Spot

By John Eggerton
( Broadcasting & Cable )
published

The now-famous “3 a.m.phone call political TV spot has come full circle.

 First there was the Hillary Clinton ad, in which  a voiceover asks who you want to be answering the phone at 3 a.m. in the White House when there is a crisis. The answer, Hillary Clinton.

 There followed a raft of spoofs of the Clinton ad, like this one.

Now, John McCain has launched his own TV spot--currently on YouTube--in which he uses Clinton's criticisms of Obama to suggest that McCain should be the one on the other end of the line.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.