In Demand Takes Shot at College Basketball PPV Event

Legends of Basketball Classic
(Image credit: In Demand)

The pay-per-view industry will help kick off the upcoming college basketball season with an October 28 charity game between top-ranked teams Gonzaga and Tennessee.

PPV content aggregator In Demand and its digital service PPV.com will exclusively distribute the inaugural Legends of Basketball Classic exhibition game pitting the No. 2 Bulldogs against the No. 11 Volunteers in a charity event, with the proceeds benefiting the McLendon Foundation, according to the company. The event will retail at a suggested PPV price of $9.99.

While the PPV event category has historically featured ring sports including boxing, mixed martial arts and pro wrestling, In Demand senior VP of programming and marketing Mark Boccardi said the college basketball game helps expand the breadth of programming offered via the PPV platform.

"This is a tremendous tip-off to the unofficial start of this year's college basketball season," Boccardi said. "Having this game on PPV gives fans a unique opportunity to see a fantastic pre-season exhibition game between two of the highest-ranked teams in college basketball. It’s got a March Madness feel and we’re only in October."

Basketball analyst Fran Fraschilla will serve as play-by-play announcer for the game along with Gonzaga college basketball broadcaster Tom Hudson and Tennessee alum and college basketball analyst Dane Bradshaw. Fans purchasing the event on PPV.com will be able to participate in an interactive live chat during the game with reporter Andy Katz, said the company.

“We’re really excited for a new fan base of college basketball fans to watch on our platform,” Boccardi added.

Also on PPV this weekend is Showtime’s October 29 boxing card headlined by a bout between YouTube star Jake Paul and former UFC mixed martial arts champion Anderson Silva. ■

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.