The HorseTV Channel said Monday that it will debut full-time Oct. 27.
The network described itself as “the first 24/7 television channel that provides audiences of all ages with entertaining and informational programming focused on the fascinating world of horses.” It will be distributed via the “AMC-10” satellite.
“We appeal to a significant, broad-based audience across the country that until now hasn't had a television home to call its own,” HorseTV chairman and CEO George Greenberg said in a prepared statement.
“As of Oct. 27, we'll be ready to welcome all of the audiences, sponsors, advertisers and retailers that have expressed a passionate interest in subscribing to and partnering with The HorseTV Channel,” he added.
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