GOP Convention Draws 17.3M Viewers on Day Three
Audience drops 24% from 2016
The Republican National Convention attracted 17.3 million total viewers on Wednesday night, down 24% from 23 million four year ago, according to Nielsen.
With Vice President Mike Pence headlining, the GOP drew an 11 rating from 10 p.m. ET to 11:15 p.m. when 11 networks aired live coverage, down from 12.2 on Tuesday and down from a 15 rating in 2016.
Related: GOP Convention Attracts 19.4M Viewers on Day Two
Day three of the Democratic National Convention drew 22.8 million viewers and a 14.6 rating last week.
The numbers do not include streaming.
Nielsen said that 823,000 18 to 34 year old tuned in, down from 1.7 million four years ago, and 12.4 million people 55 plus were watching.down from 15 million.
During the 10 p.m. hour, Fox News Channel had 7.1 million total viewers, followed by NBC with 2 million viewers, ABC with 1.9 million viewers, CBS with 1.78 million viewers, CNN with 1.51 million and MSNBC with 1.48 million viewers
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Among adults 25-54, the demographic favored by news advertisers, Fox News had 1.4 million viewers, NBC News had 595,000 viewers, ABC had 534,000 viewers, CBS had 497,000 viewers, CNN had 487,000 viewers and MSNBC had 311,000 viewers.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.