G4 Looks To 'Hurl' This Summer

In a move that no doubt would make the International Federation of Competitive Eating proud, G4 this summer will debut Hurl!, a competition show that may turn the stomachs of viewers as well as contestants.

In each episode of the half-hour series, five contestants will attempt to consume the largest quantity of food in a short amount of time. They will then immediately be subjected to a series of challenges designed to shake them up. The one holding down his or her food the longest claims bragging rights, the Iron Stomach Award and walks away with a cash prize.

“G4's mission is to be a multimedia destination that's ‘relevant’ and ‘authentic’ to the interests of today's young male demo,” G4 president Neal Tiles said. “Hurl!’ is really an idea that is inspired by the world of viral video, which has proven to be massively popular with young guys today.”

The competition is made up of multiple stages, beginning with an intense eating contest. Contestants are challenged to as quickly as they can consume a massive quantity of such All-American favorites as chicken pot pies, New England chowder, fish sticks, hot dogs, blueberry pie and more.

Those who devour the most and keep everything intact move on to the second stage where they must face nausea-inducing physical challenges, designed to shake them up – from carnival rides to belly flops off a high dive, to mechanical bull-riding. Each episode features two different cuisines and a new outrageous challenge.

The survivors are forced back to the food table, where they must gorge an additional serving of a surprising new menu item. In a comedic and gag-inspiring display, the remaining few desperately try to prevent themselves from getting sick.

If the competition is still underway after the second round of eating, they advance to the final tie-breaker stage, heading back to the daunting physical challenge. And this time, for added pressure, the physical challenge introduces a surprise twist, making the final stage especially difficult.

“Viewers will laugh and cringe their way through the half-hour show as they witness the eliminations of contestants who can no longer avoid the inevitable queasiness and the often messy celebrations of the new champions,” G4 said in its press release.