The Federal Trade Commission Wednesday has barred the makers of POM Wonderful juice and POMx supplements from making any advertising claims that its products have any impact on health unless they can back it up with scientific evidence.
The FTC, in a 5-0 vote, upheld a May decision by an administrative law judge at the agency who found that POM Wonderful and POMx ads were deceptive when they claimed the products could treat, prevent or reduce the risk of heart disease, prostate cancer, and ED.
In upholding the decision, the commission denied an appeal by POM Wonderful, LLC, Roll Global LLC, Stewart Resnick, Lynda Resnick, and Matthew Tupper.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.