Fox’s Michigan-Penn State Telecast Tops College Football Viewership: The Week in Sports Ratings

Michigan running back Blake Corum (2) is pushed out of bounds at the end of a long first half run by Penn State safety Kevin Winston, Jr. (21) as Penn State head coach James Franklin watches during the Michigan Wolverines versus Penn State Nittany Lions game on November 11, 2023 at Beaver Stadium in University Park, PA.
The controversy surrounding Michigan’s football team drove viewership for its Nov. 11 game against Penn State. (Image credit: Getty Images)

The NFL continued its domination of the live sports charts last week, while controversy surrounding the Michigan college football team helped Fox draw more than nine million viewers to its coverage of the Wolverines’ Big Ten Conference battle against Penn State. 

The November 11 Fox telecast, which saw Michigan head coach Jim Harbaugh suspended by the Big Ten Conference before the start of the game over the team’s alleged sign-stealing, averaged 9.15 million viewers, the sixth college football game to top 9 million viewers this season, according to Nielsen numbers published by SportsMedia Watch. 

Overall, Fox’s November 12 late afternoon NFL game window was the most-watched live sports event, averaging 21.73 million viewers, followed by CBS's early window of NFL games, which drew 16.26 million viewers.

Four NBA telecasts topped the non-football telecast list, led by ESPN’s November 10 Los Angeles Lakers-Phoenix Suns contest, which drew 1.92 million viewers. Falling outside the top five most-watched events was the November 11 National Women’s Soccer League final on CBS, which drew 817,000 viewers, down was down from last year’s inaugural primetime airing of the championship game, which drew 915,000 viewers, according to SportsBusiness Journal. 

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Top-Rated Live Sports Events, Nov. 6-12
DateEvent NetworkViewership
November 12 NFL on Fox (late window)Fox 21.73 million
November 12 NFL on CBS (early window)CBS 16.26 million
November 12 Sunday Night Football NBC 15.64 million
November 12 NFL on Fox (early window) Fox 12.51 million
November 9 Thursday Night Football Prime Video 9.56 million
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Top-Rated Non-Football Events, Nov. 6-12
DateEvent Network Viewership
November 10 NBA: Lakers-Suns ESPN 1.92 million
November 8 NBA: Warriors-NuggetsESPN 1.85 million
November 8 NBA: Spurs-KnicksESPN1.65 million
November 10 NBA: Nets-Celtics ESPN 1.40 million
November 10 College Basketball: Arizona-Duke ESPN2 1.19 million
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.