Fox Sports Kicks Off New MLS Season

Fox Sports kicks off its MLS regular-season coverage February 24 (Image credit: Fox Sports)

Fox Sports will launch its new exclusive Major League Soccer package Saturday, with a major focus on providing linear TV exposure for the league's 28th season.

Fox Sports will distribute approximately 34 regular-season games as part of the four-year deal, with at least 15 regular-season games on Fox. The remainder of the games will air on FS1. Fox Deportes will air all Fox and FS1 telecasts in Spanish.

Fox will open up its coverage on February 25 with Nashville SC-New York City FC, while FS1 on Sunday will air the Seattle Sounders FC-Colorado Rapids contest, according to Fox Sports. 

Fox Sports’s MLS deal does not include streaming rights, which Apple TV purchased as part of a 10-year deal that includes all MLS regular season and postseason games. Apple TV's MLS Season Pass will feature all MLS regular and post season games for $14.99 per month.

Still, Fox Sports President and CEO Eric Shanks said that the deal emphasizes the continued value and importance of live sports programming on linear TV.

Also: Eric Shanks, Fox Sports Find Success With a Time-Tested Playbook

“Sure, [MLS] did an [Apple TV] streaming deal, but they really wanted to have games on broadcast every week,” he said.■

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.