The Fox Movie Channel and the Crime & Investigation Network are the top-ranked emerging networks according to viewers who participated in a telephone poll by Beta Research Corp.
According to the research firm 65% of the 508 cable subscribers polled expressed interest in seeing the movie channel. Consumers expressed their interest on a scale of 1 (not interested in viewing) to 5 (very interested in viewing), after they were read a network-provided description of the channel.
CI came in second with 52% of the poll participants expressing interest in the channel. Filling out the list of top channels were Hallmark Movie Channel (51%), Lifetime Real Women (42%); Weatherscan (37%), ABC News NOW (36%), ESPNU (35%), Military History (35%) and MTV Hits (35%).
In another part of the poll, National Geographic Channel was the top ranked mid-sized network. That poll got responses from 504 adults, Of those, 62% highly ranked their interest in the channel.
Other networks on that list were the Science Channel (51%), Lifetime Movie Network (50%), Discovery Kids Channel (49%), History International (48%) Toon Disney (to become Disney XD in the fall), 47%; Investigation Discovery and NFL Network (44%) and VH1 Classic, 42%.
The poll was taken in April and May.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.