Under the agreement, Greenblatt will produce television projects for Lionsgate through his new production company, The Green Room.
Greenblatt also announced that Jon Wu will join The Green Room in October as producer and head of filmed content. Wu had been VP of film & television for Reese Witherspoon’s media company, Hello Sunshine.
“I’m proud to welcome Bob to the Lionsgate family,” said Lionsgate CEO Jon Feltheimer. “During the more than 30 years I’ve known him, he has been associated with some of the most iconic television shows in history, and his creative talent relationships and instincts for great IP are second to none. He brings to our television business a major studio and world-class platform perspective that will help to continue driving our growth.”
“I’m honored to join Jon, Kevin, Sandra and the whole Lionsgate family in creating premium content for their expanding television slate,” said Greenblatt. “After working with them on hits like Weeds and Nurse Jackie, this felt like the most fitting and entrepreneurial creative home for my next chapter. I’m awed by their tenacity and track record as visionaries who are passionate about our business. I’m also thrilled to welcome Jon Wu to the new company and I look forward to our collaboration with all of the Lionsgate teams.”
Jon has been business editor of Broadcasting + Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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