The Feds have outlined their legal strategy for blocking the AT&T-Time Warner merger to a U.S. district court in preparation for the trial, which begins March 19.
They told the U.S. District Court for the District of Columbia, according to a pre-trial brief, that the government will prove that if AT&T buys Time Warner, consumers will pay hundreds of millions of dollars more "to watch their favorite programs on TV," and that because they will do that--as AT&T and Time Warner have themselves said happens (in in the context of another merger)--the deal's effect “may be substantially to lessen competition"--particularly from emerging online platforms--because "prices for current services will go up and development of emerging competition will slow down."
That potential anticompetitive effect is billed by DOJ as the kind of threat of significant harm that violates Sec. 7 of the Clayton Act.
"The proposed merger would increase already significant entry barriers by removing current incentives for AT&T, with its approximately 25 million video subscribers, to carry new television networks," DOJ told the court. "There is no indication that the increased prices for Turner content that will result from the merger will incentivize entry. Indeed, over the last five years, Turner has been able to impose substantial fee increases for its primary networks on its MVPD distributors, without significant entry."
The Justice Department said it will make that case using "internal documents from the files of defendants and others, informed opinions from expert witnesses who have carefully studied the industry generally and this transaction in particular, and, most importantly, multiple knowledgeable industry participants who work in the marketplace day in and day out."
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And while Justice said it offered to cure the deal's problems with "structural" conditions--divestitures--and AT&T-Time Warner offered to cure the deal with behavioral conditions--baseball-style arbitration for program access complaints--they were unable to reach agreement--"Thus this case."
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Of AT&T-Time Warner's offer of outside arbitration, DOJ called it a "fundamentally flawed effort to undermine the free market solution by merely offering to behave in a way that is contrary to the merged company’s natural business incentives and interests," and told the court that once the government has determined potential harms, how it chooses to cure them, structural or behavioral conditions, is purely its prosecutorial discretion.
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.