ExerciseTV Offers Weight Loss Service Via Multi-Platform Content

On demand fitness service ExerciseTV will roll out to consumers this month a comprehensive, cross-platform weight-loss and fitness system featuring both television and broadband components.

The Lose Weight In 8 system, which combines workouts and diet management that promises weight loss over an eight week period, will feature VOD, DVD, digital download, mobile media and online components, said Chric Mansolillo, president of ExerciseTV.
Consumers first need to download ExerciseTV's exclusive free 8-Week Workout Plan from the Lose Weight In 8 site, which gradually allows the body to adapt to the new workouts. The plan also includes detailed meal guidelines and recipes to build a diet that supports the complete Lose Weight in 8 system, said network execs.
The workout itself consist of five videos from Training Adventure, a unique, elite, personal fitness training company, that can be accessed on ExerciseTV On Demand, said the network.
Consumers who don't have ExerciseTV on Demand can purchase the workouts individually as digital downloads at the Lose Weight In 8 site for $12.95. The purchase also includes shortened "circuit" versions of several of the workouts that can be viewed on a mobile device.
ExerciseTV also offers a Lose Weight in 8 DVD package for $19.95 that contains all of the workouts from the system. Ordering the Lose Weight in 8 DVD from the website includes a full month of ExerciseTV's Premium Pass service, which makes over 200 of the leading fitness network's workout videos available for streaming to any computer.
"ExerciseTV is using multiple media assets including mobile, television, DVD and online to make the Lose Weight in 8 system both comprehensive and widely accessible, as only the leading fitness digital network can," points out  Mansolillo in a statement. "No matter what platform you use to watch video, Lose Weight on 8 is there to break workouts down into 8 simple moves that are the blocks for building life-changing results in as little as eight weeks."

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.