Ebersol: Versus Will Get New Name

NBC Sports Group Chairman Dick Ebersol said he was  about 90 days away from renaming the cable sports network Versus.

Ebersol, speaking on a conference call announcing a new deal with the NHL, said the new name would prominently incorporate the NBC brand. Versus became part of the NBC Sports Group when Comcast acquired a majority stake in NBC Universal earlier this year.

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.