Dodd: We Need Both Content and Technology

Motion Picture Association of America president Chris Dodd
said he supports an open Internet, but not to the exclusion of copyright
protections. He also said studios are committed to working with the Obama Administration
to address gun violence, but that he was wary of regulation. He also signaled
he was not looking to push legislation on piracy, suggesting the answer was
instead in Hollywood and Silicon Valley's mutual recognition of how much they
needed each other and working.

"We must strike a balance between a free and open
Internet, which I strongly support," he said," and the protection of
intellectual property." He said the choice should not be with protecting
one or the other, but with finding a way to protect both.

"The issue becomes can these two worlds exist together,
and I believe they not only can, but must if we are going to succeed...Content
needs technology. Technology needs content, and I'm working as hard as I can to
find ways that we can bridge this gap." He pointed out that MPAA was
working with Google to get some of the illegal stuff of the first page, and
cited the "six strikes" notification regime being launched next
month.

"I'm not enthusiastic about legislating in this
area," he said. "I think we need to try and find ways we can achieve
what ought to make sense to everyone. Stop asking people to pick one side of
this equation." He said someday someone would write a book about the fact
that the creative community and Silicon Valley were a car ride away and they
couldn't figure out how much they needed each other.

In his first speech to the National Press Club in his new
post (he spent 30 years in the Senate and six in the House before that_ Dodd
said he took the Newtown, Conn., shootings personally- he said he had driven through
the town the night before the incident-but he would not say media was too
violent, instead saying that there was a wide range of choice including content
that was not for everyone.

Dodd was not waxing ecclesiastical, but he said the keys to
content were choice, control and education, but that the greatest of those was
control. "That second piece, the control, is really where we feel very
strongly," he said. "We will do as much as we can to provide those
kinds of tools."

Dodd said he thought trying to regulate content was a
slippery slope, and that there was a temptation to do that that should be
resisted.

Dodd said it was predictable that the NRA would try to paint
video games and movies as environmental factors in gun violence, pointing out
that comic books used to be cited in that role.

Dodd said much more focus in the gun violence debate should
be placed on mental health, he maintained. He cited his former colleague,
Senator (and now NAB president) Gordon Smith's work in this area following the
death of his son. He said there were much more "pyrotechnics" about
guns and media, but that if the government did anything, it should be something
about the scourge of mental health. He asked whether anyone in the audience had
not been touched by a mental health issue. There were no hands. "I have
never met an audience yet where a single hand was ever raised. That's the space
that really needs attention."

National Press Club president Angela Greiling Keane pulled
no punches in her first luncheon speaker intro, pointing out the PR disaster of
the MPAA's defeat on the SOPA/PIPA piracy bills.

Dodd said he thought there had been progress made between
Hollywood and Silicon Valley and he applauded them for it. 

Dodd gave a shout out to broadcasters, though it came while
touting theatrical motion pictures.

"Other than staying at home and listening to music or
watching free TV programming, the most affordable and accessible for of
entertainment is still watching a motion picture inside a state-of-the-art
theater."

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.