Networks owned by Discovery were among those non-subscribers to cable and cord cutters were most interested in seeing, according to a new survey by Beta Research.
Four Discovery networks--Discovery Channel, Animal Planet, Food Network and ID were among the eight highest scoring channels in the survey.
Discovery is in the process of formulating an over-the-top strategy for letting non-cable subscribers consume its programming.
Also among the most-frequently named networks were A+E’s History, Disney’s National Geographic Channel and FX and ViacomCBS’s Comedy Central.
Among non-subscribers to cable who are heavy viewers of Netflix, Hulu or Amazon Prime, the networks that drew the most interest were Food Network, Comedy Central, FX, ID and Discovery.
Beta Research conducted the survey from May 5 through May 12 and interviewed 1,470 multichannel subscribers and a sub-sample of 529 non-subscribers and cord cutters.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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