Digital Views Spiked on Super Bowl Monday

Once the Super Bowl ended, fans turned to their digital devices to consume content and engage in conversations about the game – and the water cooler moments, at least on Sporting News Media sites.

On Monday and Tuesday following the game, total video views rose nearly 50% as fans sought out game highlights, video analysis and commentary, the site said. Monday’s consumption of pro football video content more than doubled from Super Bowl Sunday (up 114.8%). The two days following the Super Bowl, there were over 10 million pro football video views, an increase of 95.6% from the previous year, SportingNews said.

Content surrounding the critical Malcolm Butler interception was expectedly among the most viewed after the game, but other top videos viewed included content related to New England Patriots quarterback Tom Brady’s legacy (pictured) and whether he has surpassed Joe Montana in the “best-ever” argument after winning his fourth Super Bowl, the site said in a release.

SportingNews said the data came from its SN ePlayer network, which it said reaches more than 30 million sports fans and serves up more than 400 million streams in the U.S. each month across 350 sites.

Fans moved from desktops to mobile devices as the kickoff approached and throughout the game. Desktop traffic at began to decline before the game began, and decreased 26% from 6-7 p.m. ET. Mobile phone traffic rose after kickoff and continued through the first half of the game, accounting for an average of 70% of uniques visiting during the game window, the release said.

Rich Routman, president, Sporting News Media, said in the release that “fans are looking to extend Super Bowl festivities and immersive digital video experiences and social discovery are leading the way.”

Sporting News Media analyzed internal U.S.-based data collected with Adobe Analytics in 2014 as well as custom analysis surrounding the Super Bowl.