Digital Video

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NewFronts: Digital Video Ad Spending Seen Growing 17% in 2023: IAB Report

By Jon Lafayette published

Two-thirds of buyers say creator-driven video could be considered ‘premium’

Currency
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GroupM Working With SpotX on Programmatic Programs

By Jon Lafayette last updated

Media agency GroupM and SpotX said they will be working more closely on programmatic ad buying.

Currency
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A Zero-Based Mindset: Cost Transformation for Traditional Media & Entertainment Businesses

By Mike Chapman last updated

With audiences moving from live linear to digital programming, it's easy to see why cost margins are tight

BC Guest Blog
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IAB Says 8,500 Have Signed Up for NewFronts

By Jon Lafayette last updated

More than 8,500 media buyers and other folks from the advertising business have pre-registered for the virtual NewFronts, the Internet Ad Bureau said Wednesday.

Advertising
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Scripps Snaps Up Cracked for $39M

By Jeff Baumgartner published

Technology
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Bravo, Mashable Launch ‘The Real Housekids’

By Jeff Baumgartner published

Technology
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NeuLion, UFC Punch Up New Digital Deal

By Jeff Baumgartner published

Technology
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EPIX Mobilizes Download Option

By Jeff Baumgartner published

Technology
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‘Park Bench’ Season Two Debuts on Roku

By Jeff Baumgartner published

Technology
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Univision's Flama Makes Conde Nast's The Scene

By MCN Staff published

Viewpoint
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