Courteney Monroe: Nat Geo Brand A Draw For Multi-Platform Viewers

Cable network brands are still important in reaching viewers in a multi-channel, multi-platform environment, according to National Geographic Channels CEO Courteney Monroe.

Monroe, who last April was appointed to CEO of Nat Geo Channels, said in a recent MCN One-On-One In 2 video interview that established cable network brands like Nat Geo provide a familiar target for  viewers navigating through various distribution outlets on multiple platforms.

“In the end you have to have content that people care about and watch ... but I also think that having a really strong brand is incredibly important,” she said. “In this world that is so cluttered with so much competition and so much opportunity and choice for consumers that brands serve as an organizing principle.”

The full video interview with Courteney Monroe can be seen here.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.