ISP-backed Net Competition, Americans for Tax Reform, and a host of small-government groups are calling on Congress to dismantle the FCC's broadband privacy framework, which it adopted in the waning days of chairman Tom Wheeler's tenure.
The order requires ISPs to get their subs' permission (notice and choice) before sharing web browsing and app use histories with third parties for marketing and other purposes. It also includes data security and data breach notification rules as well as a prohibition on making info sharing a quid pro quo for service and a case-by-case look at offering incentives to share info. The FCC will also preempt state privacy, data security and data breach laws that conflict with its new rules.
In letters to the bipartisan leadership of the House and Senate, the groups asked that Congress exercise its authority under the Congressional Review Act to rescind the FCC's broadband privacy order. The act allows Congress to review and reverse government regulations.
"Congress is fully justified in rescinding these rules both because the Order lacks proper legal grounding and because of the need to ensure real consumer privacy across contexts of user experience," they said. That is a reference to the fact that the framework applies to ISPs but not edge providers like Yahoo!, Facebook and Google.
"The FCC’s approach is inconsistent with that of the Federal Trade Commission for nearly two decades, and will likely render harm unto consumers," they said.
That argument was made throughout the FCC's consideration of the framework, which passed on a party line vote 3-2.
"The FCC's questionable ability to regulate privacy standards, and its narrow view on what constitutes privacy protection, make its rules counterproductive to actual consumer privacy protections," the groups wrote. "In contrast, the FTC's approach to privacy does a better job of balancing protection of consumers’ privacy online with economic incentives to innovate in consumer products and services."
The FCC's authority to impose the broadband privacy rules stem from the FCC's Open Internet order, which the groups say is of questionable legality.
A federal appeals court has upheld the rules, but new FCC chairman Ajit Pai opposes the Title II based Open Internet order and is expected to try to reverse that reclassification.
His name was not on the letter, but it did not take long for one House Democratic leader to provide his answer: No way.
“It’s clear that privacy critics feel emboldened to push for the elimination of privacy protections for American consumers, no matter the platform," Energy and Commerce Committee Ranking Member Frank Pallone, Jr. (D-N.J.) said in an e-mailed statement. "This demand to gut the Federal Communications Commission is only the latest move and comes after ongoing attempts to hamstring the Federal Trade Commission. Consumers should not have to worry about their financial, medical and other personal information begin shared without their permission. I will continue to vigorously fight against these combined efforts to harm consumers and take away their privacy and data security.”
Sen. Ed Markey (D-Mass.), also not on the mailing list, echoed that sentiment.
“The FCC’s broadband privacy rules finally put consumers in control over their sensitive information, not corporations,” said Markey. “But now, the big broadband barons want to turn back the clock and undo these fundamental consumer protections so they can freely collect and profit from customer’s sensitive personal information. I will strongly oppose any efforts to roll back the broadband privacy rules either by Congress or at the FCC.”
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.