Music Choice and entertainment retailer FYE are teaming up to present Indigo Girls and Keb' Mo' in concert.
The show will air in Music Choice’s 32 million cable homes through March 14 and in more than 12 million DirecTV Inc. direct-broadcast-satellite households throughout the month.
FYE stores will feature customized music display bins containing the two artists’ latest releases, with the Music Choice and DirecTV logos branded onto the bins' signage.
In turn, the network will include FYE logo placement and messaging in the self-produced concert promotional spots that will air on both cable and DirecTV.
The concert was filmed at the Bottom Line in New York.
