comScore introduced a new syndicated service called comScore OTT Intelligence that measures U.S. household viewing of over-the-top content on television screens.
The data is gathered through comScore’s Total Home Panel, which now incorporates about 12,500 households with 150,000 digital devices.
With OTT viewing growing—and traditional pay-TV subscribers shrinking—it is becoming increasingly important for TV networks and advertisers to know what’s being streamed on connected devices in living rooms.
Read more at B&C.
