comScore Unveils OTT Measurement Service

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comScore introduced a new syndicated service called comScore OTT Intelligence that measures U.S. household viewing of over-the-top content on television screens.

The data is gathered through comScore’s Total Home Panel, which now incorporates about 12,500 households with 150,000 digital devices.

With OTT viewing growing—and traditional pay-TV subscribers shrinking—it is becoming increasingly important for TV networks and advertisers to know what’s being streamed on connected devices in living rooms.

Read more at B&C.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.