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comScore Unveils OTT Measurement Service

comScore introduced a new syndicated service called comScore OTT Intelligence that measures U.S. household viewing of over-the-top content on television screens.

The data is gathered through comScore’s Total Home Panel, which now incorporates about 12,500 households with 150,000 digital devices.

With OTT viewing growing—and traditional pay-TV subscribers shrinking—it is becoming increasingly important for TV networks and advertisers to know what’s being streamed on connected devices in living rooms.

Read more at B&C.