Latest about audience measurement
Advanced Advertising Summit: Measuring Results in the Modern Era
A look at how much of a factor AI can be
Predicting the Top Trends in Media for 2023
Audience measurement, consumption shifts and the future of sports rights are top of mind for the new year
Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics
Advertisers want more accuracy but they’re wary of fragmentation
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
Audit meeting at Media Rating Council postponed
Quality Still Wins in TV’s New Advertising Landscape
Why we need to acknowledge that not all impressions are created equal
Nielsen Starts Program Highlighting Diverse-Owned Media for Sponsors
Canela Media sees campaigns measure by Nielsen triple
CBS Stations Head Wendy McMahon Objects to Nielsen Broadband-Only Plan
Calls audience measurement firm’s criteria ‘arbitrary and capricious’
