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Chiefs-Pats NFL Kickoff Game Scores Big on Social Media

NBC’s Thursday night Kansas City Chiefs-New England Patriots National Football League game telecast was a huge hit on social media, according to Nielsen.

The game, in which the Chiefs upset the Patriots 42-27 in the first game of the 2017 NFL regular season, drew a whopping 7.9 million Facebook and Twitter interactions from more than 3.5 million unique users to finish first among all TV shows, according to Nielsen’s Social Content Ratings report for Sept. 7.

Among entertainment shows, CBS’s Big Brother drew 713,000 social media interactions on Thursday, followed by NBC’s The Rachel Maddow Show, CBS’ The Late Show With Stephen Colbert, Lifetime’s Project Runway and Fox News Channel’s Hannity.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.