NBC’s Thursday night Kansas City Chiefs-New England Patriots National Football League game telecast was a huge hit on social media, according to Nielsen.
The game, in which the Chiefs upset the Patriots 42-27 in the first game of the 2017 NFL regular season, drew a whopping 7.9 million Facebook and Twitter interactions from more than 3.5 million unique users to finish first among all TV shows, according to Nielsen’s Social Content Ratings report for Sept. 7.
Among entertainment shows, CBS’s Big Brother drew 713,000 social media interactions on Thursday, followed by NBC’s The Rachel Maddow Show, CBS’ The Late Show With Stephen Colbert, Lifetime’s Project Runway and Fox News Channel’s Hannity.
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