Two former Internet-company executives are moving into the cable arena next year with the proposed launch of a new comedy channel.
Chicago-based Stand-Up Comedy Television (SCTV) -- no relation to the popular 1980s comedy troupe of the same name -- will feature comedy programming targeted toward the "baby boomer" demographic of adults 38-57, network chairman Joe Fox said.
Along with his brother, Avi, Fox launched and ran Internet-brokerage firm Web Street Inc. in the 1990s before eventually merging it with E*Trade Financial Corp.
Fox said the network will feature mostly stand-up performances -- many originating from the group-owned "Studio Stages" comedy clubs in Chicago, Los Angeles, Miami and Phoenix -- as well as acquired comedy movies, animation and sketch performances.
The network is seeking digital-basic distribution, although Fox has not reached any deals. Fox also would not reveal a rate card for the service.
While Comedy Central is the dominant player in the cable comedy field, Fox believes that network appeals to a younger viewer than SCTV is trying to reach.
"Comedy Central does exceptionally well appealing to a younger demographic," he said. "We saw an opportunity to reach an underserved segment comprised of people over the age of 35."
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.