CCIA Offers Set-Top Defense, Alternative

The Computer & Communication Industry Association has offered up what it advertises as a way to "bridge" the divide between FCC's "unlock the box" set-top box proposal, and the apps-centric "ditch the box" alternative offered up by the National Cable & Telecommunications Association and others.

CCIA members include Google, Amazon, Dish and Tivo.

In a white paper submitted to the FCC, which appeared to keep a thumb on the FCC's side with the title "Unlock the Box: How to Address Opposition and Boost Competition," CCIA said one solution could be a Digital Certificate for third-party boxes "tied to contractual  language pertaining to advertising, channel number preservation, and privacy compliance."

The white paper reads mostly like a defense of the FCC proposal, saying the NCTA alternative is " light in detail and heavy with loopholes" and would "box out" competition, while the FCC proposal is a solution that gives consumers "real choice."

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.