Messaging platform Snapchat has launched an ad-supported platform offering users curated video collections from a group of TV networks and other content publishers.
Cable networks ESPN, CNN, Comedy Central, National Geographic, Food Network and Fusion are among the first networks delivering content for Snapchat Discover, which Snapchat said provides a “storytelling format that puts the narrative first. This is not social media.”
The editorial and multimedia content is curated by each contributing company and packaged as individual daily editions featuring five to 10 stories each. Each provider’s content will be refreshed every 24 hours.
Snapchat estimates it reaches 100-plus million monthly active users. So far at least a dozen content providers have joined the platform, including Yahoo News, People, Vice Media and other print and online publishers in addition to the networks.
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