Donald Trump has made it official. Former Fox News Channel and Fox Business Network co-president Bill Shine has been named assistant to the President and deputy chief of communications.
The President has made no secret of his affection for Fox News, particularly compared with the outlets he feels are attacking him in league with his Democratic opponents, which have included The New York Times, Washington Post, and particularly CNN.
His name has been floated for a White House communications post ever since.
From the beginning of his career, Shine has been adept at getting his foot in the door," the late Multichannel News reporter John Higgins once wrote of Shine. "Raised on Long Island, N.Y., the son of a New York City police officer, Shine embarked on a job hunt after graduating from college in 1985, armed only with a communications degree from SUNY Oswego. Rejected from a low-level job at WLIG(TV), the only commercial station on Long Island, he wondered, “What if I start working for free?”
"That philosophy landed him a job as a production assistant on the independent station’s magazine show and, eventually, a salary. Within a year, Shine was directing WLIG’s 10 p.m. newscast." By 1995, cable TV came calling--first Manhattan-based startup network, Newstalk, and eventually Fox.
As executive producer of prime time for Fox News, Shine has a long relationship with Sean Hannity, who he helped make the transition from talk radio to TV. Hannity is another Trump favorite.
“While certainly disturbing, Fox News’ Bill Shine is an unsurprising pick for the Trump White House," said Karin Roland, chief campaigns officer for women's advocacy group UltraViolet, of his new appointment. "Since taking office, the Trump administration has been a revolving door of abusers of women and their enablers—and Shine is just the latest perpetrator to be added to those ranks.”
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.