The Ad Council, with creative supplied by ad agency GSD&M, has produced a 30-second TV PSA to let viewers know how they can help in the Louisiana flood relief efforts.
The council says that some 60,000 homes in Louisiana have been affected and more than 106,000 residents/households have sought assistance from FEMA.
The PSA points viewers toward OurTurnToHelp.org, a clearinghouse for donations to Feeding America network member Second Harvest Food Bank of South Louisiana, American Red Cross, Baton Rouge Area Foundation, Capital Area United Way, The Humane Society of the United States, and Companion Animal Alliance.
The National Association of Broadcasters says it has been in touch with the council about the PSA and will make it available to members on its website.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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