Ad Council Takes Drama Out of GED

The Ad Council has launched a new series of public service announcements (PSAs) to promote GED (high school equivilancy test) diplomas.

Called "Skip the Drama," the spots compare the drama of not having a high school diploma — say when faced with a job application form that asks for a high school diploma — with the drama of a soap opera or country song.

The creative for the spots, which were launched in conjunction with the Dollar General Literacy Foundation, were supplied by McCann.

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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.