ABC's owned TV stations have launched a campaign to boost the local businesses in their markets hit hard by COVID-19.
The #BeLocalish campaign is a call to action to help showcase those businesses and suggest ways the community can support them.
“We are facing unprecedented times and now more than ever, our role as a news organization is expanding beyond delivering critical information to also serve as a resource to the communities in which we live and work,” said Jennifer Mitchell, senior VP of content development for the stations.
There is some self-preservation in the initiative since local businesses are also a key part of the ad base broadcasters need, themselves, to revive as well if they are to thrive in the post-COVID-19 lockdown world.
The multiplatform campaign begins with a PSA as well as launching web pages across ABC's eight owned stations.
The web pages offer tips on how to continue to patronize local businesses in a shelter-in-place, social distanced reality. Those include buying gift cards, support GoFundMe and Kickstarter campaigns for small businesses, and more.
Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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