AARP the Magazine is expanding its awards tent to include next-generation TV.
AARP said Monday it is both moving its awards to March 4, 2021 as a result of the pandemic and would expand its salute to big screen content for grownups to add categories that reflect the rise of streaming to screens of all shapes and sizes, as well as traditional TV.
“The growth in streaming in recent years has been fueled in large part by smart, superbly produced, directed and acted content that speaks to a grownup audience,” said Heather Nawrocki, AARP VP of Movies for Grownups. “It’s time to recognize the groundswell of excellent streaming and television programming and the grownup audience that’s consuming it.
The new categories are "Best Television Series For Grownups, "Best Movie Made for Television or Limited Series for Grownups," "Best Actress, Television," and "Best Actor, Television."
"Television" encompasses content on broadcast, cable, satellite as well as streaming platforms.
AARP looks for content that "resonates with older viewers [50-plus]."
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.