Latest news
Broadcasters Invest in Run3TV To Bolster Over–the-Air Audience Measurement
By Jon Lafayette published
Nielsen, Comscore explore ways to use data from NextGen sets
Great American Family Tells Growth Story in Upfront Pitch
By Jon Lafayette published
Family-friendly content is brand-safe for advertisers (Upfront 2024)
Smart TV Maker TCL Using AI To Create Original Content for TCLtvPlus Streaming Platform
By Jon Lafayette published
Special romance story ‘Next Stop Paris’ to debut this summer
27% of Advertisers To Spend More in Upfronts: iSpot Survey
By Jon Lafayette published
Shift of ad dollars to streaming slows
It’s Time for Reinvention of Media Business, Says Accenture
By Jon Lafayette published
‘Media Thrive Index’ accesses strategic options
Former NBCU Ad Sales Exec Krishan Bhatia Joins Amazon
By Jon Lafayette published
Will oversee live sports, Freevee, Twitch, Prime Video Ads
CEO Bob Bakish's Pay Slipped to $31.3 Million as Paramount Nears Takeover
By Jon Lafayette published
Executive would get $64 million if he left because of a change in control
Forecast Is for More Weathercasts as Weather Co. Launches ReelSphere
By Jon Lafayette published
AI enables added production for broadcasters and streamers and improved monetization
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