WNYW: Thrive at Five

WNBC made quite a splash by scrapping 5 p.m. news/adding 7 p.m. news this week, believing viewers weren’t really home at 5 anymore. Is that really the case? New York’s Fox affiliate WNYW reports a 33% boost in household ratings for its 5 p.m. newscast Monday, when WNBC aired Extra in a new time slot. (WNYW came up with the number by comparing it to the average from the previous 12 days.)

Was coverage of Britney’s VMA "performance" not enough to drive viewers to Extra?

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.